Web3 can offer all that today's society longs for: inclusivity, recognition, and means to be creative. I'm here to shape the way we honor the unheard.
We’re BABs Labs, a group of badass women on a mission to make inclusivity a priority in shaping a new future and economy.
We exist to help visionary industries, communities, and brands come together to expand their representation in Web3 in an authentic, financially impactful, and art-led way.
What sets us apart is that we are not simply a cause-backed organization. We firmly believe in building a profitable and strategy-backed business that also makes a lasting impact.
We believe the future of NFT artwork will be multi-media, layered, and focused on collective community and business impact. Every brand we work with is paired with an artist of diverse background to lead the vision and brand strategist to authentically weave in the messaging of the brand.
We believe that artists, people who make the art happen are financially underrated. Traditional galleries tend to charge as much as 50% of general profit from an artist. This is not fair. Artists should be entitled to freedom of financial ownership of their own work and we're here to fix it.
We believe that authenticity and inclusivity breed creativity. We’re looking to present and promote those who were not heard enough in the past. Ethnically, demographically, racially, and beyond. We’re here to show that Web3 is a place for everyone.
Founder & CEO
Catie is a marketing and communications leader with 15+ years of experience in the tech industry. Leading the team at BABs, she is dedicated to empowering Web3 projects to connect their product to a solid business strategy. In reality, the word “project” is not the best term to use as these are actual businesses, and in order for a business to be successful, it is important that all aspects are developed and nurtured. Web3 is changing both the business and tech landscape and Catie is here to make sure these businesses make their mark on the industry.
Founder & COO
Nastya is a seasoned Business Development leader with 10+ years of experience in high-tech. Her background in international business spans various sectors – from IT to FMCG and logistics, she ran operations and business strategy for major companies at a global scale. Since she co-founded BABs, Nastya helped numerous Web3 businesses to build their brand identity, grow a community, and refine their tech. From Kyiv to Dubai to New York, she’s elevating discussions on a variety of complex topics, including diversity, sustainability, and the intricacies of launching and scaling a business in Web3.
Head of Communications & PR Strategy
Known as a former newspaper and television journalist with The Sunday Times, Daily Express and Sky Sports, and as a ‘PR Man’, Anthony has represented some of the world’s leading brands and personalities. These include sporting legends Wayne Rooney and Joe Calzaghe and media powerhouses such as Bauer Media, Universal Music (Decca) and Sony. He has been working in crypto PR since 2016 and has assisted multiple blockchain startups to launch their ICOs by helping them gain media attention. As a crypto investor and OG, Anthony has his ear to the ground on market movements, which makes him indispensable for finding the perfect timing to get the right news in the right media outlets.
Web3 Business Strategist
Adam is an active crypto investor, strategic advisor, founding community member, and DAO member across various NFT, DeFi, Gaming, and Web3 Projects. Over the past years, he has invested in 80+ crypto-related projects, helped many onboard to Web3, and successfully bring their product to market. Leveraging his prior 8-year-long experience in startups, product management, and marketing across various continents and industries, Adam helps BABs’ clients to find their true place and voice within the Web3 space by creating community and product-led growth strategies.
Founder & Head of Technology
Rost is a Business Architect with over 20 years of experience helping brands to connect their overall market strategies with tech solutions that they will require to enter Web3 and launch a successful business. His diverse background in helping different types of tech companies connect their strategies with the right tech solutions allows him to see all the important angles of a project, making sure that the business model is the right one to make the project successful and market resistant. Although he has many skills, his analytical mind and strategic thinking are what make him crucial to the BABS team. In addition to leading the tech team at BABS, he is also our third co-founder and a strong proponent of supporting women in tech.
Digital Advertising Consultant
Nikolett is a digital advertising leader with 8 years of experience, holding an MSc Degree in Digital Marketing & Analytics, as well as Google & Meta certification. Passionate about generating tangible results for her clients across the globe, her data-driven approach combined with creativity shapes original campaigns that truly resonate with their target audience and entice action. Nikolett enjoys the complexity of blockchain projects and helps BABs’ clients to navigate through advertising restrictions faced by the industry.
Ana is a Cultural Anthropologist and Archaeologist (PhD) with 10 years of experience in theoretical and applied research studying technological innovation and adoption in different spatio-temporal contexts. Leveraging her background in crypto journalism and her passion for investigating tech-driven cultural transformation, Ana develops hero content for multiple platforms. At BABs Labs, Ana is helping clients explain their technology and communicate their unique core values.
Web Product Owner
Unafraid of different kinds of challenges, she is dedicated to helping BABs’ creative team discover solutions for problems that our clients face. Motivated to meet all client’s expectations and improve efficiency, Katia enjoys utilizing Scrum methodology in the iterative and incremental delivery of a product. She creates websites from scratch to the final product with very creative and rich visual elements.
Olha is a product owner in the creative industry with significant experience in managing creative teams. Thanks to her broad background in multiple creative areas, including animation and graphic design, Olha helped numerous companies to communicate with their audience and launch new products and brands. At BABs’ she oversees the development of products from start to finish, ensuring they meet our clients’ needs and preferences. Passionate about aligning with clients and improving efficiency, Olha particularly enjoys briefing and design sessions during the early phase of development.
Lynn is an experienced business manager with over 9 years of expertise in organizing and leading teams. Her background includes managing national teams for big corporates, such as Unilever.
Being passionate about anything organizational, Lynn’s skills in coordinating project development and implementing new operational processes make her any team’s vigorous driving force. At BABs Labs, her analytical and strategic mind ensures our operations run smoothly and our team stays aligned, productive and happy.
Project & Operations Manager
Mara is a business management specialist with 5+ years of experience in the financial sector, helping innovative solutions that revolutionize the way payments are made grow in the Colombian market. Equipped with expertise in stirring project development and execution, Mara is an assertive communicator whose coordination with the clients ensures timely deliverables by discussing additional tasks and adjustments as needed. In tune with each individual’s responsibilities and needs, she is key in monitoring BABs team’s performance, as well as strategy implementation across multiple projects, ensuring that the key operations meet our clients' standards.
Social Media & Operations Specialist
Zornitsa is a marketing and operations specialist with 2+ years of experience working for international companies in different sectors. Her background includes customer support, HR and marketing.
Zornitsa’s diverse experience and exceptional organizational and creative skills allow her to take care of BABs social media and community management. Keeping up with the latest trends, Zornitsa is ready to help BABs take on the next challenge.
Kimberley is a versatile content strategist and social media expert with 5+ years of experience managing and creating content for various industries. She has a deep understanding of decentralized technology, blockchain, and NFTs and their transformative impact on digital asset creation and sharing. Leveraging her trend-tracking abilities and her broad background, Kimberly brings a unique perspective to the table that allows her to create compelling content that resonates with audiences. Whether it's through social media, blogs, or other digital channels she is dedicated to delivering impactful and engaging content that drives success in the Web3 realm.
Community Strategist & Operations Director
Having been a Bitcoin enthusiast since the publication of the Whitepaper, Upkar is a blockchain OG with extensive experience in Web3 AI, Digital Identity, DeFi, and NFTs. He entered the space in 2013 and has been professionally active in the field since 2021, building a strong reputation as a respected voice in the industry. As our Community Strategy and Operations Partner, Upkar assists BABs in developing community-based outreach programs. Amassing a deep understanding of the fast-evolving Web3 landscape, Upkar is an invaluable asset to our clients. He provides a range of services, including market strategy consulting, operational support, and guidance on how to leverage existing communities for the betterment of their projects.
Influencer Manager & Operational Partner
Lubomir entered the Web3 space in 2017 and has since been actively learning about the technology while participating in various projects and making strategic investments. In 2018, he started collaborating with top Web3 Key Opinion Leaders (KOLs), acting as a broker and connecting them with suitable initiatives and numerous crypto communities. Leveraging his vast network, Lubomir brings value to both projects and KOLs, solidifying his reputation as a trusted Influencer Manager in the industry. At BABs, Lubomir plays a critical role in building a team of influencer partners for our clients – handling, overseeing, and directing influencer-based marketing strategies. In addition to managing communications and coordinating with the marketing team to achieve maximum impact for influencer campaigns, he ensures that all involved parties receive top-notch communication throughout the process.
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