Bring your brand to Web3

NFTs (short for 'Non-Fungible Tokens') are created or ‘minted’ on distributed digital ledgers called blockchains, which makes them similar to cryptocurrencies. Unlike cryptocurrencies, which are fungible, NFTs are unique cryptographic tokens used as proof of authenticity and ownership of almost anything, from real-world objects like real estate and cars to digital items, such as art and music.

The value of an NFT comes from the property it represents, which is generally something that exists in the real or digital world. As proof of ownership of a blockchain record, NFTs are unique digital identifiers that cannot be copied, substituted, or subdivided. Recorded on a blockchain, ownership of an NFT can be traded and sold by the owner.

The metaverse is a network of 3D virtual worlds focused on social connection and interactions. As tokens minted and recorded on blockchains, NFTs enable individuals and businesses to easily represent their real-world assets and solutions in this immersive digital environment. From unlocking new identity experiences to facilitating transactions and purchases in the metaverse, NFTs are poised to play a key role in the new open economy and social transformation.

Cryptocurrencies are digital currencies used as a medium of exchange over a computer network without reliance on any central authority. With transactions being verified and recorded by a distributed system that uses cryptography, blockchain-based cryptocurrencies facilitate direct peer-to-peer transactions that are opening up possibilities of commerce in the metaverse, making virtual items like NFTs exchangeable for real economic value.

Web3 is a term used to describe the third generation of internet technologies, a decentralized World Wide Web that is being built, operated, and owned by its users. Blockchains, cryptocurrencies, and NFTs form the basis for its permissionless, trustless, and native payment solutions. Although Web3 prioritizes security and privacy over surveillance and control by putting users in charge of their data, it is not immune to cyber security risks, just like any other web technology.